Facebook research

How Facebook makes research on products that are on early stage or are already mature.

Research framework:

Define: Early stage research – do not really now

Explore – feedback on lo-fi prototypes – quickly to narrow down options

focus – usability – ship and launch – user test to know if they get through the products common tasks

Refine – revisit after launch – understand the data behind. work closely with analytics

revisit – existed for a while. asking fundamataling questions


Early stage example was a study made for buy/sell groups. Talked to different kinds of sellers , those posting in groups, using their profile, page sellers – went broad as they didnt have any hypothesis. They saw that buyer and sellers are using all channels as they got pros. Facebook then made changes, but some who sold a lot didnt sell as much. They went back to see why and could see that those who posted to several channels didn´t understand how to post to many any longer. Changed a button to make it easier to post in several groups.

Mature product example – login and share
Talked to 300 persons! They have resources 🙂 Saw that the highest barrier in India was performance, so they are working mostly on that.

Inspirational how they share the results with stakeholders – instead of long boring PPT/keynote
– walkthrough – mini museum on the wall 
– quiz

Stakeholders are also taking part in the analyses. Why should they take their time? Because it will make them get going faster working in right direction.


Ett svar to “Facebook research”

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