What is user experience – smashing magazine

Bra artikel som handlar om vad user experience är för något.


”User experience is about how a person feels when interfacing with a system”

”Those who work on UX (called UX designers) study and evaluate how users feel about a system, looking at such things as ease of use, perception of the value of the system, utility, efficiency in performing tasks and so forth.

”The term “user experience” was coined by Dr. Donald Norman, a cognitive science researcher who was also the first to describe the importance of user-centered design”

User centered design – design decisions shall be based on needs and behaviors of the users.

When we build inside – out : 

”Before our clients (and we) understood the value of user-centered design, we made design decisions based on just two things: what we thought was awesome and what the client wanted to see.

We built interaction based on what we thought worked — we designed for ourselves. The focus was on aesthetics and the brand, with little to no thought of how the people who would use the website would feel about it.”

Why you can´t measure and need to meet the costumers! We can´t build insights about costumers from page views, conversion rate and bounce rates.The results are not measurable, because you study peoples emotions and behaviors – thats why you can’t evaluate it with numbers. User experience is personal and subjective.

UX wheel and other diagrams for showing processes for UX

10 movies worth your time – from 2010, but some are still interesting:

UX experience pyramid


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